Develop and execute digital marketing strategies for OutPay India.
Manage OutPay India's Instagram, Facebook, LinkedIn, YouTube and other digital channels.
Create and manage social media content, campaigns and monthly content calendars.
Plan and execute Meta Ads and Google Ads campaigns for lead generation and brand awareness.
Develop campaigns targeting merchants, distributors, business partners and customers.
Conduct keyword research and implement SEO strategies for the website.
Optimize website content, landing pages and campaigns for search visibility and conversions.
Create engaging marketing content including reels, videos, graphics, blogs, newsletters and promotional creatives.
Coordinate with designers, video creators and external agencies when required.
Monitor website traffic, campaign performance, engagement and lead-generation metrics.
Use tools such as Google Analytics, Google Search Console, Meta Business Suite and advertising platforms to track performance.
Conduct competitor and market research to identify new marketing opportunities.
Develop and test different campaign concepts, creatives, audiences and messaging.
Track leads generated through digital channels and work with the sales team to improve lead quality and conversion.
Prepare regular digital marketing performance reports.
Stay updated with emerging digital marketing, SEO, social media and fintech marketing trends.
Apply for this role
Attach your resume and we'll get back to you.